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JETCAR

Social Content

A short-form content concept for a Moscow car studio.

© 2026
◆ [ 01 ]Concept case©2026

A car studio that already does the work — shown the way people actually watch it: short, fast, and made for the feed.

Context

JETCAR is a Moscow car studio. This is an independent concept: how its everyday work could be turned into a steady flow of social video.

Challenge

Good work on the car doesn't automatically become good content. The goal: make every job easy to watch in a few seconds and easy to remember.

Details
ServiceSocial video
IndustryAutomotive
FormatVertical, 9:16
TypeConcept
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Video slot — main clip
Content Strategy

Every job is a story with a start and an end.

Instead of one long video, each job is cut into a few short pieces: the before, the process, the reveal. One shoot day produces enough material for weeks of posts.

WHAT WE DID
  • Content plan
  • Shot list per service
  • Posting rhythm
Reel 01
Reel 02
Reel 03
Shoot & Edit

Real light, real detail, cut to the beat.

Close shots of paint, film and glass, natural movement around the car, and an edit that keeps the pace up without hiding the work.

WHAT WE DID
  • Filming
  • Editing & color
  • Sound & captions
Wide showcase — main film
Detail shot
Detail shot

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Independent concept created by Hurski for portfolio purposes. Not commissioned by, affiliated with, or endorsed by JETCAR.

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